In 1990, Hogg executive associate Dr. Marion Tolbert Coleman gave an address (later published as a pamphlet) titled Ward Doesn't Live Here Anymore. In it she used the popular television shows of the 1950s to address some of the dramatic ways that family structures and expectations had shifted during the previous decades, particularly with respect to divorce. 

Dr. Coleman took particular interest in Leave it to Beaver and, as a thought experiment, played out what might have been different for the Cleavers if they had represented a 1980s family system instead of a 1950s one. Imagine, she wrote, if June and Ward had divorced, and the show had dramatized the disillusionment of the Cleaver children, followed the family as everyone's responsibilities shifted, and focused on June's struggles to find a job and support herself and her children.